مجله مدیریت ارتباطات در رسانه های ورزشی
پیاپی 37 (پاییز 1401)

This research has been conducted with the aim of developing a model for the development of start-up sports businesses, emphasizing the role of cyberspace. This research had a qualitative approach and the grounded method of Strauss and Corbin theory was used. The method of data collection was in-depth interviews with 11 professors and owners of sports startups, after reaching the theoretical saturation limit. The validity of the instrument in this study was reviewed and confirmed by interviewees and then expert professors; Also, to calculate the reliability of the interviews, the intra-subject agreement method was used, which was obtained 74%, which shows the high reliability of the coding. To analyze the data, the coding method was used in three stages: open, axial and selective coding; The number of open codes was 216 and the central codes were 34. The results were categorized into 5 main dimensions: causal conditions, pivotal conditions, contextual conditions, intervening conditions, strategies and consequences. The output of the model for business development through cyberspace can be a good way for start-up business owners.

With the advent of social media, social networks have also emerged as one of the newest management topics. Social networks play an essential role in promoting and circulating information in major sporting events. Concerning this, the purpose of this study is to investigate and compare how to promote the Rio 2016 and Tokyo 2020 Olympic Games on social media. The social network analysis approach used to examine the Games Promotion Network, for which all the tweets of the official page of the two Olympics extracted from Twitter. 2256 tweets obtained from the official page of the Rio Olympics and 3287 tweets from the official page of the Tokyo Olympics, which finally included 436 tweets from the Rio and 905 tweets from Tokyo. Findings showed that athletes were more numerous in both Olympics than other stakeholders regarding the number of actors in the network. At the same time, the communication weight of international sports organizations has been greater than that of other stakeholders. The present study showed that it is impossible to promote a sporting event on social media without employing multiple stakeholders. However, depending on the purpose of the sport and organizations, their pattern for brand or event promotion can be unique.

The aim of this study was to analyze the betting situation in prediction sites (football case study). In this study, the method of structural equations was used. In the first stage, the qualitative method and the quantitative method based on the structural equation pattern were used to test the pattern. The population of this research in the qualitative section were experts and professors of sports management. Sampling method was used in the qualitative part using targeted sampling methods and snowball and theoretical saturation index. Therefore, based on this, 11 experts and professors were interviewed. In the quantitative part, in the form of a questionnaire, information was used from students of universities in Kermanshah province who had experience of membership in betting sites. The sampling method was purposive random and 385 people were selected as the sample. Findings showed that social incentives, cyberspace motivators, temptation, pleasure as motivations for the tendency to bet, as well as the consequences included social, legal and individual dimensions. Also, the research model had a good fit. Based on the findings, it is suggested that legal measures such as FATA police surveillance of sites and also to reduce the tendency of young people to these spaces to be appropriate alternative activities on the agenda.

the goal of this research; Presenting new practical strategies for the profitability of Esteghlal and Persepolis football clubs by using the capacities of media and advertising revenues, commercial revenues and managerial revenues.

The research method is qualitative and based on the data theory of the foundation. The statistical population of the study was the faculty members of the universities in the Department of Sports Management and Business Management, sports marketing specialists, legal and economics experts. The statistical sample was purposefully selected for the interview and the interviews continued until theoretical saturation. Finally, 12 interviews were conducted. After conducting the interviews, the collected materials were carefully studied and the data obtained from its implementation was divided into three main steps of open, axial and selective coding.

After step-by-step coding according to Glaser method, 74 Final code were obtained in 9 sub-categories and 3 main categories of media and advertising revenues, commercial revenues and managerial revenues as revenue generation strategies affecting Esteghlal football clubs. And were located in Persepolis.

Using the concepts obtained in this study, the financial deficits caused by the problems of media broadcasting rights, ticket sales and environmental advertising in the country can be compensated with other means of media communication, business revenues and management revenues. And made money in the club.

The purpose of this study was the content analysis of the most popular Iranian sports channels in Telegram social media This research has been executed in descriptive method as the strategy, content analysis as the execution route, and library exploration as the data gathering. The statistical community in this research project is the three most popular sports channels with a membership criterion of more than 80,000 followers in these channels. “Varzesh3” Telegram channel with approximately 730,000 members, “90 program” Telegram channel with approximately 550,000 members, and “Tarafdari” Telegram channel with approximately 80,000 were selected as research samples. Encrypted sheets and encoded instructions Qasemi 1394 (after confirmation of validity and objectivity) were used as research tools. The results showed that "90 program" Telegram channel with 1616 news stories have the largest distribution of news among sports telegraph channels in a week. The most number of news is on Saturday with 483 news and the least number is on Wednesday with 356 news. Professional sport with 85.5 percent of the statistics has the highest frequency of news among the various components in all three channels. Football sports field with 93.4% owns the most frequent coverage of the various fields’ news.A significant difference in gender perspective was another finding of this study. Because 98.2% of the news is about men's sports and only 0.3% of the news is about women's sports. The last results indicated that 94.4% of the content are multimedia facilities like photos, videos and animations.

The purpose of this study was to design a customer relationship management model in sports stores with ISM approach. This research is applied in terms of purpose and data collection was done in the field in a mixed qualitative and quantitative manner. The statistical population in the quantitative section included all managers of large sports stores that using stratified sampling method with proportional volume and the formula of Cochran sample size and the probability of possible fall, 400 people were selected as a sample and in the qualitative section, 18 They were experts. The research tool in the first part was a researcher-made questionnaire containing 12 factors affecting the development of customer relationship management in sports stores and in the second part, the structural self-interaction form. The validity of the questionnaire was confirmed by 10 professors of sports management at the university and its reliability was confirmed using Cronbach's alpha calculation (α = 0.87). Interpretive structural modeling technique was used to structure the factors. Findings showed the effectiveness of 12 factors and the structuring of factors at five levels. Factors of knowledge learning, knowledge dissemination and training classes for marketers and sales department were the model. Focusing on training and improving the level of knowledge and awareness of marketers as well as customers will facilitate the achievement of other factors and will help develop customer relationship management in department stores. ، .

This study was conducted to investigate the relationship between job competence and cultural intelligence with effectiveness in sports media employees in Guilan province. The research method is descriptive and is used as a specific purpose. The statistical population was 150 employees of sports media in Guilan province. Using Morgan table, 110 people were included in the final sample of the research and their data used other models using the standardization method of experimental construction criteria. Finding the research showed that the criteria of job competencies are 2.80, cultural intelligence 3.29 and effectiveness 3.61 budget and path coefficient between rumors and cultural intelligence with organizational effectiveness of 0.716, between job rumors and effectiveness of 0.623, between intelligence There is a cultural and effectiveness of 0.527 that your research showed that there is a significant relationship between variables and by increasing rumors and using more and more efficient cultural intelligence in the form of organizational procedures, you can increase the effectiveness of add.

This study aimed was to investigate the Modeling the Causal effect of Leadership Style and Job Autonomy and Task Complexity on Creative Behaviors in Employees Kermanshah of sport media. For this purpose, standard questionnairesKouzes&Posner’stransformational leadership (2003), Langfred’s (2005) job autonomy, Maynard and Heckl’s (2009) task complexity were used. Research statistical population was consisted of Employees Kermanshah province of sport media which among them 103 persons were selected cluster sampling method as a sample. Descriptive statistics was used for categorization and summarization of raw data, and structural equations modeling was used among inferential statistics. The data were analyzed using SPSS and Amos 23. The findings show Transformational Leadership Style, Job Autonomy, and Task Complexity effect on Employees of sport media creative behaviors. Also the results of the pathway analysis Transformational Leadership Style, Job Autonomy, and Task Complexity confirmed the conceptual model of the research. Based on the findings, it is suggested that Transformational Leadership Style, Job Autonomy, and Task Complexity should be considered as three of the effective factors on Employees of sport media creative behaviors. Generally, it can be argued that Employees of sport media creative behaviors should be empowered and that their Transformational Leadership Style, Job Autonomy, and Task Complexity should grow even more. According to research findings, it can be said that if the conditions of Transformational Leadership Style, Job Autonomy, and Task Complexity in the organization are provided for Employees of sport media, creative behaviors can be promote.